Product Experience Designer & Creative Strategist
I help businesses design experiences that just make sense—whether it’s a digital product, a growing team, or a brand ecosystem.
From refining UX strategy to scaling design operations to shaping compelling visual narratives, I bring clarity, creativity, and a little bit of fun to the process.
Hey there, I’m Laurel —
Your Experience Designer & Creative Strategist.
I thrive at the intersection of strategy, design, and creative problem-solving—helping businesses bridge the gaps between people, process, and product through the lens of user-centric design. With over a decade of experience across UX, product design, graphic design, marketing, and creative leadership, I’ve worked with startups, enterprises, and everything in between to scale teams, refine workflows, and craft experiences that engage and inspire.
What drives my work is a deep appreciation for clarity in complexity—whether that means designing intuitive digital experiences, optimizing team structures, or elevating brand presence. I bring a systems-thinking mindset, a collaborative approach, and just the right amount of bold creativity to help businesses move forward with confidence.
My Services
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Designing seamless, user-friendly, and scalable digital, physical, and immersive experiences.
What I Offer:
User Research & Validation – Diving deep into who the users are for the product in an unbiased and data-driven way so the team can move forward with ideas confidently and understand the rationale of a decision in the future.
User Journey Mapping & Information Architecture – Understanding how users navigate and interact with products and services then ensuring the experience is built around those considerations in the most optimal, impactful, and delightful ways.
Interaction & Experience Design – Designing functional and delightful prototypes (in mediums spanning digital user Interfaces to physical spaces) that are accessible, thoughtful (to the engineering team and the user), and intuitive.
Scalable Design Systems & Handoffs – Creating documentation, pattern libraries, and detailed annotations for the whole team to understand and carry the vision forward.
Who It’s For:
Startups, SaaS companies, product teams, and businesses looking to improve their product and service experiences. -
Scaling teams, refining processes, and driving strong design leadership.
What I Offer:
Fractional UX & Design Leadership – Guiding teams as an interim leader, helping organizations scale design without hiring full-time.
Scaling Design Teams – Structuring and growing UX teams with clear roles, processes, and career paths.
Process & Workflow Optimization – Designing scalable design operations that remove friction through automations, integrations, and team alignment.
Team Growth & Development – Coaching designers to build high-impact careers and supporting leaders in their business goals by showing them design’s impact.
Cross-Functional Collaboration – Bridging the gap between design, product, and engineering for smoother execution.
Who It’s For:
Companies looking to build or refine their design leadership, team structures, and collaboration processes. -
Blending storytelling, strategy, and design to create powerful brand moments.
What I Offer:
Brand Identity & Storytelling – Crafting compelling brand visuals, messaging, and positioning.
Visual & Content Design – Designing marketing materials, UI assets, and brand collateral.
Immersive & Interactive Experiences – Creating brand activations, experiential moments, and environmental design.
Event & Experience Design – Designing digital and physical experiences that connect and engage.
Who It’s For:
Businesses, brands, and agencies looking to elevate their creative presence beyond just digital. -
Interactive sessions to align teams, develop skills, and solve big challenges.
What I Offer:
Design Thinking & Strategy Workshops – Helping teams define problems, ideate solutions, and create action plans in a focused and structured way.
Team Facilitation & Collaboration – Running interactive workshops and team offsites/onsites that improve alignment, strategy, and execution across teams.
Custom Training Sessions – Tailored sessions on design operations, UX strategy, and scaling teams.
Career Coaching – Guiding designers through skill-building, career transitions, and leadership growth.
Who It’s For:
Businesses, teams, and individuals looking to level up skills, improve collaboration, or solve complex design challenges.
Words from Colleagues & Collaborators
“Laurel is an exceptional UX professional, designer and leader. Her insights and attention to detail consistently elevate product experiences and accessibility. During our time working together at Nyansa and VMware, she spearheaded key design initiatives (both new projects and integration) that significantly improved usability and customer satisfaction. Her combination of creativity, empathy, and collaboration makes her a delight to work with.”
“Laurel is a go-getter and a high achiever. She sets high standards for herself and wants to exceed them every time. She is meticulous, methodical, and organized. As a leader, Laurel fosters a collaborative and inclusive work environment, inspiring her team members to push boundaries and strive for excellence. Laurel’s integrity, professionalism, and strong work ethic have earned her the respect and admiration of her colleagues, stakeholders, and cross-functional teams.”
“I can say with confidence you will not find a more talented and empathetic people manager. Laurel’s strength comes from her ability to be in tune with those around her and tap into people’s strengths to help amplify them through advocacy or mentorship. As a manager she is hands down the most organized and efficient person I’ve ever worked with, which made my job (and others that worked for her) that much easier to effectively and efficiently deliver my own work, as her subordinate.”
My Creative Approach
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Smart Design is Scalable → Work smarter, not harder.
Good design isn’t just beautiful—it’s efficient, repeatable, and adaptable. I optimize systems and workflows to drive impact at scale.
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Practicality Powers Progress → Design should solve real problems.
I craft functional, user-centered solutions that balance creativity with real-world impact. No fluff—just meaningful design that works.
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Lead with Action → Hands-on leadership matters.
I stay in the work—designing, strategizing, and executing to ensure teams deliver high-quality, user-centered experiences.
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Collaboration Creates Momentum → Great design happens together.
Cross-functional teamwork is at the core of everything I do. I partner with stakeholders to break silos, drive alignment, and build better experiences.
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Resourcefulness Fuels Innovation → Make the most of what you have.
Constraints spark creativity. I turn challenges into opportunities by leveraging tools, people, and data to create high-value outcomes.
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Communication Builds Bridges → Proactive dialogue = trust.
Alignment starts with radical transparency and strategic storytelling. I connect teams, ideas, and goals through clear, intentional communication.
Case Studies
Available Upon Request
Community Involvement
