Creative & UX Design Leader
Howdy, I’m Laurel Beyers—a Creative, UX Design Leader, and problem solver who turns complex businesses into intuitive user friendly & playful experiences.
I help teams embrace User Experience, scale design systems, and drive product growth—all while making work fun.
Life-Long Learner
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Multi-Hyphenate
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Occasional Comedian
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World Traveler
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Dyslexic
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Enneagram 3 + ENTJ
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Hula Hooper
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Life-Long Learner 〰️ Multi-Hyphenate 〰️ Occasional Comedian 〰️ World Traveler 〰️ Dyslexic 〰️ Enneagram 3 + ENTJ 〰️ Hula Hooper 〰️
About Me
With over 12 years of experience helping teams embrace design, drive innovation, and build scalable systems that last. I’ve built UX teams from scratch, navigated high-stakes acquisitions, and led AI-driven UX transformations—all while ensuring design remains a powerful, strategic force within organizations.
What sets me apart?
I don’t need a playbook—I create the strategy.
I thrive in high-complexity, low-guidance environments.
I balance hands-on execution with big-picture leadership.
My approach ensures clarity, consistency, and impact at every stage. Making not only the user’s life easier, but the team’s as well.
✨ Beyond work, you’ll find me traveling, styling interiors, spinning a hula hoop, or hanging out with my sweet dog, Einstein.
💡 Let’s connect and build something great together.
Creative Leadership Approach
🔥 Practicality Drives Progress → Design should solve real problems.
I create functional, innovative solutions that balance creativity with actionable impact.
⚡ Efficiency Meets Effectiveness → Work smarter, not harder.
Optimizing processes and systems ensures meaningful, scalable results.
💬 Clear Communication is Everything → Proactive dialogue = trust.
I build alignment across teams with radical transparency and strategic storytelling.
🚀 Collaboration Above All → We’re better together.
I foster cross-functional partnerships that drive alignment and business success.
🎯 Resourcefulness is Key → Make the most of what you have.
I turn constraints into opportunities, leveraging tools, people, and data to create high-value outcomes.
✍ Lead by Doing → Hands-on leadership matters.
I stay involved in design, strategy, and execution to ensure high-quality, user-centered products.
Services
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High-impact leadership without the full-time commitment.
Need an experienced UX and creative leader to drive your team forward? As a fractional design leader, I embed seamlessly into your organization, providing strategic direction, mentoring teams, and scaling design operations to create lasting impact. Whether your team is in transition, newly formed, or needs guidance navigating complex business challenges, I help elevate UX, design, and cross-functional collaboration with a mix of strategic vision and hands-on execution. -
Beyond pretty pixels—designing experiences that work.
A great product isn’t just about aesthetics; it’s about how users engage, interact, and achieve their goals. I help companies craft UX strategies that align with business objectives, leverage user insights, and create intuitive, scalable systems. Whether you need to define your UX vision, integrate AI and data-driven insights, or streamline your design process, I bring a blend of strategy, creativity, and real-world execution to make UX a driving force in your organization. -
From concept to creation, making ideas come to life.
With a foundation in graphic design and years of experience leading UX and branding initiatives, I craft visuals that are both strategic and stunning. Whether it’s marketing assets, packaging, digital content, or UI design, I ensure that every pixel serves a purpose. Let’s create something visually compelling that drives engagement and leaves a lasting impression. -
Your brand is more than a logo—it’s a story, a feeling, an experience.
I help businesses craft authentic, memorable brand identities that resonate. Whether you’re launching something new or revitalizing an existing brand, I develop design systems, visual assets, and strategic storytelling that create consistency and impact across touchpoints. Let’s turn your brand into something people can’t ignore. -
Design isn’t just for products—it’s for teams, too.
Successful design teams don’t happen by accident; they’re intentionally built to foster collaboration, efficiency, and creativity. I specialize in structuring high-performing design and product teams, optimizing workflows, and ensuring design has a strong seat at the leadership table. Whether you’re scaling a startup team or restructuring after an acquisition, I’ll help you design an organization that thrives. -
Hands-on learning experiences that inspire action.
Great design and strategy come from collaboration, and I lead dynamic workshops that help teams unlock creativity, align on vision, and solve complex challenges. Whether it's a design sprint, UX strategy session, career development workshop, or brand storytelling exercise, I create interactive, engaging experiences that leave participants with actionable insights and new ways of thinking. Let’s roll up our sleeves and create something impactful—together. -
Crafting experiences that captivate, engage, and transform.
From interactive installations to large-scale events, I design immersive experiences that blend storytelling, technology, and environment. Whether it’s a brand activation, an artistic experience, or a creatively engineered event, I bring a multidisciplinary approach to ensure every touchpoint—physical, digital, and emotional—works together seamlessly. Let’s create something unforgettable that sparks connection and leaves a lasting impression.
Words from Colleagues & Collaborators
“Laurel is an exceptional UX professional, designer and leader. Her insights and attention to detail consistently elevate product experiences and accessibility. During our time working together at Nyansa and VMware, she spearheaded key design initiatives (both new projects and integration) that significantly improved usability and customer satisfaction. Her combination of creativity, empathy, and collaboration makes her a delight to work with.”
“Laurel is a go-getter and a high achiever. She sets high standards for herself and wants to exceed them every time. She is meticulous, methodical, and organized. As a leader, Laurel fosters a collaborative and inclusive work environment, inspiring her team members to push boundaries and strive for excellence. Laurel’s integrity, professionalism, and strong work ethic have earned her the respect and admiration of her colleagues, stakeholders, and cross-functional teams.”
“I can say with confidence you will not find a more talented and empathetic people manager. Laurel’s strength comes from her ability to be in tune with those around her and tap into people’s strengths to help amplify them through advocacy or mentorship. As a manager she is hands down the most organized and efficient person I’ve ever worked with, which made my job (and others that worked for her) that much easier to effectively and efficiently deliver my own work, as her subordinate.”
Community Involvement
