UX design leader well versed in creating thoughtful enterprise and consumer software. Laurel has had the opportunity to design for start-ups, agencies, freelance, and large enterprises; all in just under a decade. She comes from a background in theater arts and customer service, which helps her excel in uniting teams in developing efficient and effective user experiences through storytelling, empathy, and empowerment.

Currently she is leading the UX team for the Secure Access Service Edge (SASE) & Edge teams within the Software Defined Edge Division at VMware by Broadcom, driving user-centered design strategy and process. The team is responsible for the end-to-end user experience of SASE products and services including SD-WAN, Edge Intelligence, SD-Access, Edge Compute Stack and more.

Laurel's leadership style revolves around her values of individual growth, vulnerability, and light-hearted humor. She is passionate about sharing these values when speaking on topics such as personal growth, UX/UI, leadership, and the realities of working in design. She most recently spoke at Designers+Geeks about Designing for Dyslexia, VioletHacks about the design process, and at Citrix about pedigree bias. Laurel is actively involved in the design community, by public speaking, mentoring young designers, and cohosed the Enterprise Design Podcast, by VMware Design!

Looking for a design leader or speaker?

If you’re looking for someone with my skillset, I’d love to discuss the opportunity. Email me here.

Just want to say hi?

You can reach out to me through any of the links below.